Thursday, May 11, 2006

Flop Show

The verdict is out. Our marketing assignment was a big disaster!

After all the hype and hoopla about how we managed to out-think everyone else, the bubble finally burst when the Prof. showed us in today’s class how simple the whole damn thing was, and how totally wrong we were.

When we first looked at the case, our initial instinct was to tread the conventional, simple path. And if we had, we would have been bang on. But alas, we outsmarted ourselves by thinking that if the solution looked simple, it couldn’t be right. Talk about taking one’s self too seriously. We sure did.
And when we managed to conjure those complicated formulae and those magical numbers, our confidence knew no bounds. Each of us was congratulating the other for masterminding the “perfect solution”. Now when I think of it, I feel stupid.

But that’s the lesson for us. Complicating matters don’t always yield the right results. Simpler solutions might work just fine.

All my group-mates are obviously disappointed at having messed our first marketing assignment up. But a rude awakening right at the beginning is a whole lot better than a jolt in the finals. Now it’s up to us to ensure we learn from this, and make sure our next assignments turn out much better. Here’s a nugget that one of my group-mates gave us, for our future assignments:
Akal + Nakal = Safal.

Go figure!

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